On our store, we offer customers free upgrades to the next version of the app if they’ve purchased within the last 30 days.On the App Store, we had no way to discount the base price-the best we could do was charge that full price again, but offer our Pro upgrade for free. On our store, we offer an upgrade discount on the base price of the app.And three years later, we finally solved the problem of offering upgrade discounts to our App Store customers, an offer which started with OmniGraffle 6 and continued through the rest of our product line.īut even with those discounts, the experience of buying our apps on the App Store still had some limitations when compared to buying directly from our own online store: We were there with our apps on the day the store launched, so that you could make your own choice about how you wished to purchase our software. From the dawn of the App Store, it’s always been our goal to provide the best possible App Store experience that we can for our apps.
